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Visual presentation is everything, but throw in raising the value of your building asset and lowering your repair bill and surely thats a winning combination. Reece Wood of Building Transformation explains how cleaning and restoring the outside of your hotel building is a must in the current climate….

The hospitality industry is one of the most important parts of the British economy, with total turnover reaching almost £100 billion in 2017. Of this, more than 20% comes from the hotel industry. But with Brexit, and the lower performing pound, not to mention the march of the likes of Airbnb – what does this mean for the future?

In London the market currently remains strong – due in part to the weaker pound making it more desirable for overseas travellers. In a recent article, Graham Craggs, managing director of JLL Hotels and Hospitality, explained: “London is one of the most liquid markets in Europe and a popular investment hotspot for both domestic and international investors.The weaker pound has attracted a variety of overseas hotel operators and investors to invest in hotel real estate, and despite political uncertainty, investors continue to view London as a key destination.”

Add to that Crossrail, expected to bring 1.5 million people into a 45 minute radius of London and making Heathrow airport little over 30 minutes from Bond Street, it’s no surprise that the capital is set to add 11,600 rooms to its hotel market by 2020 (PwC research), providing business and leisure visitors with an even greater choice of accommodation.

So with this growth, competition for room occupancy is high. What then determines which hotel guests choose? Hotel conditions, service standards, brand identity, product offering and environment are all key players positioning a quality product offering, attracting new leisure travellers and retaining current business clients.

From that initial Google search, to that first photo on Expedia or TripAdvisor. right to stepping through the door, your building and the quality of its exterior counts. That’s where we step in. As the leading facade and roof maintenance solution provider in the UK, Building Transformation knows how to ensure your hotel building stands out from the competition. Visual presentation is everything, but throw in raising the value of your building asset and lowering your repair bill and surely thats a winning combination.

Recently we conducted a cleaning test trial at the prestigious Park Tower Hotel in Knightsbridge. The hotel is owned by Emerati businessman, Mahdi Al Tajir and is part of the Marriott International Luxury collection. Commissioned by project managers, Future54, we were asked to undertake cleaning test trials on the external façade, as part of a larger expansion and refurbishment project. The upper floors are made up of mosaic tiles, which have suffered from a build up of carbon and pollutants due to the hotel’s location on one of London’s busiest roads. Using the onsite cradle system, we removed the build up of soiling, helping the client to understand the results that can be achieved through a sensitive approach.

And it’s not just in London; take the Accor Hotel in Leeds – a modern building forming part of the Land Securities portfolio. As part of our ongoing relationship with the national commercial property and investment company, we were tasked with uplifting each elevation to restore the hotel back to a high quality state more representative of Accor’s brand image.

Heading down to the south coast to Myhotel in Brighton – as part of a larger redevelopment of this ten year old rendered property, we were tasked with restoring the vibrant façade of the boutique seaside hotel. Due to the weathering effects of the building’s location close to the sea, the original brilliant white façade had lost its vibrant finish. To bring all elevations in line with the new development, a phased process was implemented to neutralise organic matter, then cleaning to leave a sound substrate to which the final two coats of a specialist and breathable render coating system could be applied. We provided the client with a brand new finish for their hotel and their guests, protecting the property against future weathering.

The correlation between high occupancy rates and how the hotel building looks isn’t just a UK issue – its a fact the world over. The Faculty of Social Sciences and Languages at Sabaragamuwa University of Sri Lanka conducted a recent study focused on the impact of interior and exterior designs on the demand for hotels in Sri Lanka. Results unequivocally revealed that the designs hugely impact guest arrivals and identified a positive relationship between the design and the customer perception. Focused on changing the face of the Sri Lankan hotel industry to rival those in more developed countries, this study concluded that the exterior building facade, hotel lobby design, wall colours, room decors, star rating and the room type were all important factors in increasing the demand for hotels.

Back in London, analysis from the 2018 London Hotel Development Monitor Report published by JLL and London & Partners, shows that the growth of the capital’s hotel market is set to outpace other major European cities by 2020, including Paris, Berlin, Lisbon and Milan. But with more than 3,300 hotels listed on TripAdvisor for tourists and business travellers alike, not to mention 75,000 Airbnb rooms in the capital, the condition of a building has never been more important – in terms of wowing first time visitors as well as inspiring loyalty from returning guests, playing a positive role in influencing their emotions, feelings and behaviour.

Here at Building Transformation, we provide national and international façade refurbishment, cleaning, repairs, recoating and painting, a complete solution to restore the external building skin. The external appearance and condition of any building is critical in creating confidence and trust in your establishment’s brand, ethos and values. We work our clients, including Land Securities (six hotels over the last 18 months), Accor Hotels, Four Seasons Hotels, Novotel and Ibis, to develop cost efficient maintenance programmes. By cleaning the building façades and roofs, repairing failing masonry or concrete, painting buildings, we will maintain the complete external building envelope. And through long term programmes and cycles we can ensure the maintenance of your buildings throughout the year and for years to come – meaning as the room occupancy goes up, your hotel building is the perfect choice for tourists and business travellers alike.

We start any project by completing facade cleaning test trials – all designed to give you and your project cost certainty, confirming the best methods, as well as identifying possible cost savings and risks. From conservation works, listed buildings to tall buildings, we take a sensitive and conservation-based approach to cleaning, repairing and protecting all facades and investments. We can test on stone, brick, terracotta, concrete, render, mosaic tiles, aluminium cladding, powder coated surface and stainless steel, a solution for all hotel fabrics.

To find out more about booking a test trial for your building or for more information on how Building Transformation can support you manage your hotel or portfolio, get in touch now



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Testimonials

Building Transformation’s unquestionable honesty and enthusiasm for ensuring the client receives the correct whole-life solution (rather than a quick fix) resulted in us being able to ensure the building was not only returned to its former glory, but will stay that way for years to come. I would recommend them to anyone.

Kenny Gash - Carillion Amey

The work provided by Building Transformation was excellent. Their product and building exteriors knowledge is detailed, comprehensive and practically applied to the client’s needs. They offer a professional, detailed, high-quality and customer- focused service which meets the short, medium and long-term needs of the client, and provides practical, cost-realistic advice.

Kerry Quinn - Echo Arena

Customer service is paramount to Building Transformation and they invested vast amounts of time in providing me with a programme to facilitate what was a very complex and time-specific programme of work for the site. The quality and level of support provided by Building Transformation is priceless to any client/contractor.

Marc Blow MCIOB MBIFM - Carillion Amey

The approach and advice on setting up the works at the Wolverhampton Civic Centre were first-class. Building Transformation’s attention to detail was excellent and the RAMS were followed meticulously to every detail. We were delighted with the works and service, and would not hesitate to use them again, nor hesitate to recommend them to any organisation.

Kevin Egginton - Wolverhampton Council

A 200,000 sq. ft., four-storey leisure venue in the heart of Nottingham city centre surrounded by major traffic routes needed work to be done overnight to deal with the traffic issues, while the site remained open throughout. The project took around three weeks to complete and went exceptionally well; the Building Transformation staff were flexible and able to work round dynamic operational issues. The clean was of a high standard and has made a significant different to the image of the building. A very difficult job done well.

Suzanne Green - Land Securities

May & Co have worked with Building Transformation on a number of projects which have included external building cleaning and refurbishment. They provided a great service, supported by the high level of documentation from the initial quotation to books and industry-related guidance, all relevant to our project.

Anton Theobald - May & Co

I am very satisfied in the manner the job was conducted. Also the level of cleaning provided and attention to detail is much appreciated.

Waqas Bin Tahir - Ibis Southampton

I am using Building Transformation’s work to help justify façade restoration works around our business.  They have produced excellent presentations on what can be achieved and is a brilliant piece of informed marketing that is helping slowly win people over in our business to take façade cleaning and restoration more seriously.

Needless to say Building Transformation is a name that is now becoming known and respected.

Simon Attwood - Broadgate Estates Ltd.

Building Transformation gave great communication throughout our projects.
It will be my pleasure to recommend Building Transformation.

Sarah Cameron - My Hotels Group

Just signed off the job with Richard. Myself, the bosses and the tenant all are very pleased with the work. It definitely looks rejuvenated just a case of painting the concrete window surrounds in the new year to finish it off. Have found your company and staff very professional and helpful which has facilitated a project with minimal inconvenience and disruption to our in situ tenants.

Mark Hollinshead - Headruddy Property Development

I had a walk around today with Dave and am impressed with the work so far.  Dave and the team have done a great job.

I’d certainly love to work with you in the future so perhaps before the job is completed we could look at what opportunities there are for the future.

Marie Green - Novotel Sheffield

At this stage, from my point of view your team has been extremely professional, informing us of what was happening at all times and most importantly no disruption whatsoever to our guests and business.

Ludovic Verzi - Novotel Leeds

We are very satisfied in the manner the job was conducted. The operatives on site were very professional and communicated to us at all times.

Maria Pinana Mateu - Science Museum

The team at Building Transformation understood our challenge of finding a facade cleaning solution that would initially restore the glazing to its original state, protecting our building for years to come. Through intelligent and thorough testing right through to the full restoration of Block D, we have been very satisfied with the project management and delivery of the cleaning programme.

Colin Pilkington - Renaker Build Limited

Thank you for all the work that you carried out in cleaning the outside of our school.  We are delighted with the results.  You have managed to completely remove heavy staining from many areas around the building.

We found you extremely easy to work with: your quote was reasonable, you carried out the work quickly and you were very flexible in terms of timings.

Tamsin Griffith - Courtney Road Primary School, Bristol

We will definitely be working with you again! Your engineers were very polite and accommodating every time they visited site and have done a first class job. I will be recommending Building Transformation to everyone!

Mark Healy - One Facility

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