Positioning Façade Care & Building Skin Change at MIPIM.
Our objective was not only to position and test the market with our new 21st Century programme concept, but also get close to a much group of property professional who all work with, interact with, design, own and build.
1 – How important is it to prolong the lifespan of a building? (scale of 1-5; very important – not important).
Almost 90% of you believe that this is Very Important or Important. Only 5% of you feel that it’s Not Important. (graphF1111)
2 – How important is it that a building’s design legacy is protected? (scale of 1-5; very important – not important)
More than 80% of you think this is Very Important or Important. Less than 5% of those surveyed believe it’s Not Important. (graphE1111)
3 – Do you feel there is a relationship between how the built environment looks and how people behave?
If 95% of those surveyed at MIPIM 2016 believe that there’s a link between the built environment and people’s behaviour, are you asking yourself why? (graph1711c)
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